This is a natty colloquial term from the mouths of babes; ok maybe some scary secondary school pupils I taught. The concept is simple really- don’t plead or beg for something- you really don’t look or sound good. The approach then is to do your homework, be confident and offer your product. Apply this to affairs of the heart first then transfer it to your own work environment! Go on try it now…! We all liked to be chased, flattered, complimented call it what you will but when it becomes intrusive or desperate it doesn’t feel so good does it?! See yourself on both sides of the table. That is to say don’t give up or ask for feedback but don’t give excuses; show them you’re worth having.